Ric got exposed to some broadcast television. It didn’t go well. But it did bring to mind the state of the advertising in the broadcast industry. Commercials are what make radio and television work. This is not a bad thing. What is bad is the incredibly sad state of affairs regarding the quality of these ads. In word, they are horrible. In this episode, Ric will tell you about what makes a decent commercial. It’s fairly easy. Just don’t do what is on the air now. Plus, music from Trash The Brand.
NEXT WEEK: Television programming gone horribly wrong.